LO2: Target Audience

The target audience of Space Bowling are people between the ages of 8 - 25 who have some disposable income.

Eric is a 19 year old boy who studies criminology at Sheffield University. He lives in student accommodation with two of his closest friends who also study the same subject. Eric has a part time job where he works as a waiter at a posh restaurant, therefore Eric is an ABC1 as he is has quite a large disposable income. Eric is an avid gamer and has played video games ever since he was 6 years old. His favourite games series are Grand Theft Auto and Saints Row as he is extremely amused by action games as they are fast paced and exciting. Eric enjoys playing games on his iPad that he bought with the money his part time job. Eric plays football for his local team, and whilst waiting at the bus stop he enjoys playing games such as Angry Birds and 8ball pool to pass the time.